Introduction

I have always been very passionate about health, beauty and living an ethical lifestyle, this blog is my expression of my passion in my own way. I recently got a job in marketing and it has opened my eyes to the disconnect between consumers and the rest of a products life cycle. I have made a decision to make more conscious health, beauty and fitness choices, and explore the alternative products and life choices that are out there. 

This blog is about my experience going cruelty-free and looking for better choices to make while also empowering other people to regain their power as consumers and become more engaged with the world. I'm hoping to discover many unique ethical brands and improve my own carbon footprint and my impact on the environment :)